The tiny handles on these bottles are reminiscent of the days when maple syrup was packed in large five-pound earthenware containers. Back in those days, the handles obviously served an essential functional role. Today, the handles are more of a design element and marketing tool. The handle helps consumers recognize your product as being maple syrup because this style of bottle is unique to the maple syrup industry. The tiny handle on these 12 oz bottles is called a “skeuomorph,” a retained yet non-functional stylistic feature.